Propaganda, Inc.: The State-Corporate Nexus and US Democracy Manipulation

by John Brissenden

The increasingly close relationship between Google and the US “democracy promotion” apparatus recently took a new turn with the launch of a new, private, non-profit organisation designed to leverage the resources of major US corporations in manipulating democratic movements in (initially) four nations: Egypt, Turkey, Pakistan and Russia.

Strengthening America’s Global Engagement (SAGE) marks the latest permutation of the long-established nexus of US foreign policy and the interests of capital. It represents a new blueprint for US “strategic communication” which promises to create a new arm for US propaganda, able to do things that traditional government-led operations can’t, to work more quickly, and to insulate propaganda efforts from partisan wrangling, budget cuts and elections. In the words of the SAGE business plan, as a 5013c non profit private corporation, “SAGE will be independent of government, nonpartisan, and will transcend presidential administrations”[i].

Not necessarily. The Executive Board and the SAGE Public Diplomacy Initiative Working Group represent a high-powered mix of the usual suspects (the Washington defence and foreign policy establishment, well-connected academics, think tanks, foundations, NED., etc.) and leaders from advertising and PR agencies, as well as media organisations. Google is represented on the Markets, Countries & Networks Subcommittee by Scott Carpenter, Principal at the company’s “think-do tank”, Google Ideas.

The plan, released late last month, is remarkably candid. Describing SAGE as “primarily...a grant-making organization”[ii], it promises to “leverage the power of the private sector – where the bulk of American ingenuity, creativity, technological innovation and resources rest – to strengthen communications with foreign publics, in support of U.S. national interests.”[iii] That strengthening will include promoting “moderate voices to counter violent extremism and ideologies”; “sustainable independent media entities in the developing world”; “the application of new technology for public diplomacy purposes” ; and “public-private partnerships and the free exchange of ideas and information”[iv]. The initial funding is tiny - $10m - but the intended reach of the scheme is extensive and, as we shall see, shows characteristically scant regard for national sovereignty or self-determination in the target countries.

What would these aims look like in practice? The plan is explicit (emphases added):

Promoting Moderate Voices to Counter Violent Extremism and Ideologies

Promoting innovative Ways to Build Ties Between Americans and the Rest of the World

Here the plan talks about recruiting a network of “cyber diplomats” across the US to develop online relationships with people in the target countries (“For example, SAGE is exploring a partnership in Egypt with the Federation of Economic Development Associations (FEDA), a country- wide, grassroots umbrella organization of over 120 local business associations, to develop dialogue between Egyptian and American small- business owners.”[vi]).  Elsewhere, the plan points out that the idea of SAGE is to communicate American values, rather than be linked directly to policy. In case we were in any doubt, we are told that the “cyber diplomats” would provide rapid response “in crisis situations to counter misinformation or the impact of actions by Americans (e.g., Koran burning) that are in opposition to core American principles, such as religious tolerance”[vii].

Promoting Sustainable Independent Media Entities in the Developing World

Promoting the Application of New Technology for Public Diplomacy Purposes

Among the examples of such technology are “on-person devices that instantly translate speech, text or handwriting from any of the world’s 6,000 languages; contact lenses with Internet connections capable of displaying subtitles in the wearer’s field of vision; texting by thinking; electronic paper; video leaflets; 3D printing; holographic wall screens; and actually “being” in a video game.”[x]

Promoting Public-Private Partnerships and the Free Exchange of Ideas and Information Between Public and Private Sectors


 “Anti-Americanism and violent extremism threaten the commercial and investment climate for U.S. businesses in countries that are essential energy sources and potentially significant markets... SAGE will contribute to more stable markets where American business can thrive.”[xii]

The rationale for the scheme is clear. US policymakers have been looking for ways to maximise the use of “soft power” to complement American military and economic dominance, and for ways to place the interaction of the state and corporations in the propaganda effort on a stable footing, since the 9/11 attacks in 2001. They perceive a threat, not only from China and from “extremists”, but from alternative media such as al-Jazeera, and the disruption and instability created by phenomena as various as social networking sites and the Arab Spring. They have also noted, with alarm, the phenomenon of the graduate without a future:

 “The youth bulge across the Middle East, as well as in the developing countries of Asia and Africa, is taxing education and health care systems, natural resources and labor markets. As was seen in Egypt, Tunisia and Iran, the result can be politically explosive. In Egypt, university graduates have the highest unemployment rates, and they were the Egyptians who were in the vanguard of the revolution.

Given the sheer numbers of youth in developing countries around the world, the need to focus on improving their well-being, their limited exposure to the U.S. and American citizens, and their innate openness to new ideas, global engagement initiatives must make the youth segment a priority in order to have an impact over the longer term.”[xiii]

There are particular reasons why SAGE is testing its model in the four target countries. The plan cites 2011 Pew Research data showing the majority in Muslim countries who perceive the US as a threat, with particularly deep antipathy in NATO ally Turkey. Then it highlights the instability arising from the revolution in Egypt, and its strategic importance in the region; Pakistan’s influence over events in Afghanistan; while Russia is targeted, for a whole range of obvious strategic reasons from nuclear security to its status as a member of the BRIC quartet.

US Department of Google

The interaction between Google and the policy priorities of Washington is in itself instructive, and offers some further indication of the context in which SAGE has developed. Google Ideas was launched in 2010 by Jared Cohen, formerly an adviser to both Condoleezza Rice (herself an honorary co-chair of SAGE) and Hillary Clinton at the State Department. Indeed, it was Cohen who had intervened to ask Twitter to postpone its maintenance upgrade during the 2009 protests in Iran.

Last June, Google Ideas hosted a high-profile Summit Against Violent Extremism (SAVE) in Dublin, co-sponsored by the Council on Foreign Relations and the Tribeca Film Festival. Jonathan Githens-Mazer, co-director of the European Muslim Research Centre at the University of Exeter, resigned, with a colleague, from their involvement in the project in response to its specifically apolitical focus:

“We became increasingly concerned about a strategy that seemed to focus on denuding political violence of its political context. By sticking 'formers' - skinheads, gang members and chosen (safe) 'Islamic Extremists' (the majority of whom had never participated in any form of violence) on the same stage, and to claim that this violence is only a result of a search for camaraderie and identity; to deny any authenticity to ideas of national liberation, struggle in the face of oppressive power, and/or a sense that sometimes violence is, while hateful, perceived as the only viable option in some struggles, seemed more like a radical defence of the status quo rather than a deeper search for answers to violence. In fact, it seemed that to qualify as a former, you not only had to renounce violence, but in addition any idea that had underpinned the violence in the first place.”

Githens-Mazer’s objections are consistent with critiques of the NGO movement going back to Petras (1999)[xiv], and indeed could be applied to much of Google’s other activity in this area. Looking at the company’s European Public Policy blog, it is striking how the targets of Google’s activism map so closely against those of US foreign policy, while the themes have the very same depoliticised character noted by Petras and Githens-Mazer.

Google likes to portray itself as a stout defender of its users’ data against government snooping, but it is clear that the corporation has become every bit as entwined with the US foreign policy and propaganda establishment as the lobbyists, advertising and PR agencies with which it is collaborating in SAGE.

John Brissenden is a co-editor of New Left Project.

Recommended reading:

Guilhot, N (2005) The Democracy Makers: Human Rights and the Politics of Global Order. New York: Columbia University Press

Roelofs, J (2003) Foundations and Public Policy: The Mask of Pluralism. Albany: SUNY Press


[i] Woodrow Wilson International Center for Scholars (2012) Creating an Independent International Strategic Communication Organization for America, p4

[ii] Ibid., p3

[iii] Ibid.

[iv] Ibid., p4

[v] Ibid., p13

[vi] Ibid., p14

[vii] Ibid., p15

[viii] Ibid., p16

[ix] Ibid.

[x] Ibid.

[xi] Ibid., p17

[xii] Ibid., p10

[xiii] Ibid., p8

[xiv] Petras, J (1999) NGOs: In the Service of Imperialism. Journal of Contemporary Asia 29 (4): 429-440


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First published: 20 April, 2012

Category: Corporate power, International, Terror/War

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2 Comments on "Propaganda, Inc.: The State-Corporate Nexus and US Democracy Manipulation"

By David McQueen, on 20 April 2012 - 14:24 |

Interesting article. The US is right to be concerned about the swelling ranks of unemployed graduates around the world and the increasing ‘soft power’ influence of so called ‘emerging economies’. In fact this only signals a return to business as usual for the US as neocon inspired demonstrations of ‘hard power’ have backfired so spectacularly since 2001, not least in impoverishing US and European economies which have spent billions on ill-considered, counter-productive wars.

In fact the puny investment ($10m) in this initiative only underlines how weakened the US state has become as it sees its international influence ebb and the occupation of Afghanistan draws to an ignominious end. There are shades of the pullout from Vietnam in 1975 and the economic legacy of that horrific war. I expect a similar scramble from Embassy rooftops in Kabul in the next couple of years and a brief period of introspection and self-doubt in the US before the next foreign adventure (if the Israelis don’t get there first). SAGE, I would suggest, is a return to rational empire management at a time when the coffers are empty. 

By Tom Sparks, on 21 April 2012 - 23:15 |

Well done, solid reporting, Google is very high profile and a  new power player in the US propaganda machine. This is an old game during the Eisenhower administration, the government used jazz musicians like Louis Armstrong and Dizzy Gillespie, and other cultural icons to spread the Democratic Gospel.   A good reference for past efforts is Selling the American Way: U.S. Propaganda and the Cold War
 By Laura A. Belmonte

Keep up the good work. 

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